Facebook:

• Audience: Broad demographic, especially popular among adults.
• Content Types: Supports text, images, videos, and articles.
• Use Case: Effective for personal connections, businesses, and organizations.

Instagram:

• Audience: Skews younger, visually-focused content.
• Content Types: Emphasizes images and short videos.
• Use Case: Ideal for visual storytelling, lifestyle, and brand promotion.

Twitter:

• Audience: Broad demographic, particularly popular for real-time updates.
• Content Types: Short-form text, links, images, and videos.
• Use Case: News updates, engaging in conversations, and sharing thoughts.

LinkedIn:

• Audience: Professionals, B2B networking.
• Content Types: Professional updates, articles, and business-related content.
• Use Case: Job searching, professional networking, and business promotion.

Pinterest:

• Audience: Predominantly female, DIY, and lifestyle-oriented.
• Content Types: Image-focused, categorized pins.
• Use Case: Idea inspiration, DIY projects, and lifestyle interests.

Snapchat:

• Audience: Younger demographic, ephemeral content.
• Content Types: Short-lived images and videos.
• Use Case: Casual and personal sharing, ideal for short-term promotions.

YouTube:

• Audience: Broad demographic, video content consumers.
• Content Types: Long-form and short-form videos.
• Use Case: Video content creation, tutorials, entertainment.

TikTok:

• Audience: Younger demographic, short-form video enthusiasts.
• Content Types: Short, creative videos.
• Use Case: Trendy content, challenges, and creative expression.

Reddit:

• Audience: Diverse, segmented by interest in various subreddits.
• Content Types: User-generated discussions, links, and media.
• Use Case: Niche communities, discussions, and content sharing.

WhatsApp:

• Audience: Global user base, messaging app.
• Content Types: Text, images, videos, and voice messages.
• Use Case: Personal and group messaging, sharing multimedia.